n October 2022 Chicago Fire FC collaborated with UGLY Brandon to create a limited edition collection that we co-designed (with Brandon Carlton of Ugly Brandon) and printed in the LOUD factory. This was the Chicago Fire FC's first attempt to create streetwear items and we were ecstatic to be a part fo the project. According to Chicago Fire FC Senior Director of Marketing, Justyne Freud, “When we originally began ideating for the Club’s first streetwear collaboration, we envisioned someone on the rise that is rooted in Chicago, and we could not have found a better partner than Brandon and his line, UGLY Brandon. This collection is an opportunity for our fanbase to express themselves in new ways and for the Club to introduce itself to a wider audience within Chicago. We truly feel this is a collaboration for all Chicago."
Our past relationship with UGLY Brandon gave us the opportunity to collaborate with Brandon to design & create several items for Chicago FC. The collection included a t-shirt, hoodie, sweatpants, rugby shirt, socks, letterman jacket, hat, and tote bag. Here are select photos from the official photo shoot.